Have you already invested a lot of time creating your blog?

Are you posting blogs regularly and building up an audience base?

All of these involve quite a bit of hard work and some expense too. So, you must be looking for some return on the investment of time and money you’ve done.

Therefore, at some point in time, you would certainly look forward to monetize your efforts, isn’t it?

This is where Affiliate Marketing becomes relevant. This is a form of marketing, which offers lots of earning potentials and is one of the most important forms of marketing that are in vogue. In fact, it is regarded as one of the biggest revenue generators online these days, ranking right after Google AdSense. This form of marketing plays an extremely important role in making your website visible to your target audience online by using Search Engine Optimization procedures.

What is Affiliate Marketing?

Affiliate marketing is a process where you can earn a commission promoting another brand’s product. To do that, you will need to generate leads that can be converted to earn revenues.

So, to start Affiliate Marketing, the first thing that you need to do is find a product. Only then you can promote it to earn a part of the profit, which is acquired after selling the product.

A number of people regard Affiliate Marketing as a way of making easy and passive income.

However, this is only partially true.

Affiliate marketing is helpful if you want to promote a new product targeting a new demographic.

You need to find the best niche for promotion, select the right product, and then find ways to promote them.

To speak in simpler terms, Affiliate Marketing helps you make money online by promoting the product of another brand. Besides, it also helps you create an online presence. You will build an audience base and find a product that goes with your online image. Moreover, you will be promoting the product to generate business lead, which, in turn, will help to make the website perform well in terms of search engine optimization. You will earn a commission every time this lead is converted.

Affiliate Marketing involves the following three parties:

  • Merchant: The Merchant is the owner of the product.
  • Affiliate: The Affiliate promotes and sells the product for a commission. The Affiliate must build a devoted and loyal audience to generate valuable lead by promoting the product.
  • Customer: The buyer of the product.

Different Strategies for Promoting Products and Generating Leads

Affiliates use different strategies for promoting the merchant’s products. They can:

  • Publish an authentic review of the product.
  • Subtly introduce the product in the newsletters.

The key here is to find the communication channels that the audience is likely to use. However, even with the aim of generating business leads, affiliates must maintain transparency with the audience. This also augurs well with the search engine optimization strategies  and help the website to climb up the search engine result pages.

Affiliate Marketing Strategies

Here’s a look at some of the most popular affiliate marketing strategies for lead generation and search engine optimization.

Strategies for Affiliate Marketing

Reviewing Products

The internet-savvy customers of today use social media or search engines before purchasing a product to review the product and know every detail about it.

According to a study, 77% of the shoppers pointed out that social media is their chief source of inspiration when it comes to purchasing a product.

This helps to arrive at a simple yet effective monetization procedure. You can monetise the leads simply by publishing high-quality and authentic reviews of the products you want to promote.

Sharing Discount Coupons

As an affiliate, you can use coupons to help your customers get a discounted offer for a particular product. Remember, if you help people save money, they are bound to come back to you for purchasing new products. Besides, this is also going to help you generate leads that have high chances of converting.

To ensure that the leads convert, you have to share the best deals on a regular basis. Even if you do not earn a high commission, you will earn the trust of your audience. This pays back significantly, ensuring that you are able to generate leads that convert.

Implementing PPC-based Strategies

Opt for pay per click or PPC advertising for affiliate projects. It will help you widen the reach and increase conversion.  At the same time, it will play an extremely important role in making your website optimized for the search engines.

If you can properly leverage PPC, when a user types a relevant keyword in the search engines, your advertisement will be displayed:

  • At the top of search engine results pages
  • At the base of the result pages
  • On the right side of the search result pages

Innovative and interesting PPC advertisements generate more clicks.


If you want to a steady flow of passive income, affiliate marketing will prove to be the best bet. By being an affiliate marketer, you don’t need to take the pain of creating or even testing a product. Simply identify the right products and promote them to your audience.