LinkedIn is one of the most effective platforms for any business these days. In addition to being the largest professional networking site in the world, it also comes in handy to help you connect with other people from your field of work. In addition, you can also use LinkedIn for marketing in many ways. If you have a B2B business, LinkedIn can be an excellent platform for B2B lead generation. Most of the businesses use various social media platforms for lead generation. However, most of these social media platforms aren’t as good as LinkedIn for B2B lead generation.

Did You Know?

LinkedIn is responsible for 80% of all the B2B leads coming from social media platforms.

Therefore, if you’re looking to generate B2B leads for your business, you must focus on LinkedIn. However, to ensure effective B2B lead generation through LinkedIn, you have to follow the right processes. Only then you can get the best results.

Here’s a quick look at how you can use LinkedIn for B2B lead generation for your business.

  • Build relationship with your prospects
  • Set up a business page
  • Generate B2B leads from showcase pages
  • Create and share interesting posts
  • Use data in a proper way

Build Relationship with Your Prospects

Connecting with your prospects is one of the most important things if you’re looking to generate B2B leads. And LinkedIn is surely the best platform to connect with your prospects.

You can use the advanced search feature on LinkedIn to narrow down the criteria of your search. Once you find the LinkedIn users who match your business prospects perfectly, you must focus on building the perfect relationship with them. You must send them a request to connect. Once they connect with you, send them personalized messages every now and then.

Set Up a Business Page

How are your prospects going to know about your business?

You have to create a platform for them to know about it and also connect with you.

A LinkedIn page for your business can serve the purpose. You can create a company page on LinkedIn without much hassle. You can even customize it depending on the size of your business. You must make it attractive, so that your prospects come to the page to connect with you.

Generate B2B Leads from Showcase Pages

What are the products and services that your business offers?

If your business offers various kinds of products and services, they might be having different sectors of audience. Therefore, it makes no sense to showcase one kind of product and service to the target audience of another type of product. To segregate the leads for B2B lead generation for each kind of offering, you must create showcase pages for each offering. This will help you get the right kind of B2B lead for the right kind of product and service.

Create and Share Interesting Posts on a Regular Basis

If you’re looking to use LinkedIn for B2B lead generation, you need to engage the audience.

Wondering how you can do that?

Only engaging posts can do this trick for you. And you have to share them on a regular basis as well. It is always a good idea to create great posts yourself. You can add interesting information in the posts to make them attractive. Besides, you can also use graphics to the posts. This will make it easier for you to catch the attention of your target audience.

You can also share interesting posts created by other users if you think that might be of the attention for the audience.

Use Appropriate Data

High-quality content is surely going to drive traffic to your LinkedIn page, thus helping your B2B lead generation efforts. However, you need to create content that stands out from the rest. One easy way to do that is to use appropriate data in the posts that you’re creating. If you can use the data in the most innovative way to create proper content, it can help you in B2B lead generation.


When you’re looking to generate B2B leads, you can look for various ways. Going for LinkedIn can help you generate maximum leads and take your business to the next level.