Is your business finding it difficult to adapt to the changes that are occurring on a regular basis these days?

The Coronavirus Pandemic has brought about unprecedented changes all around the world. The world of business has also been impacted significantly. Many of the businesses have not been able to cope up with the transforming landscape.

Has your business been one of them?

Remember, with the workplace culture shifting to Zoom meetings and working from homes, it’s time to take new steps to ensure that your business adapts seamlessly to the new normal. With physical marketing set to decrease significantly, you have to make more use of social media and networking to connect with your existing and potential customers. And this is where LinkedIn marketing becomes relevant.

LinkedIn is one of the most popular professional networking platforms for the B2B marketers.

Wondering how you can utilize LinkedIn marketing to promote your business?

Here’s a quick look at some of the tips to promote your business through LinkedIn.

  • Optimize your LinkedIn profile for better LinkedIn marketing
  • Highlight your major achievements on your LinkedIn page
  • Optimize your LinkedIn page for search

Optimize your Profile

First impressions are extremely important and your LinkedIn profile is one of the best ways to impress people.

Regardless of the business you want to promote, you need to build an attractive profile. Your profile must tell your audience what you do and give them a reason to connect with you.

Tell your audience what your business does by using:

  • The headline
  • The banner of the page
  • The profile headline

Invest time to refine it. This will put you in a stronger position.

It is not enough to build your profile, but you need to keep it updated too. Keep adding skills, achievements, and your work examples.

Highlight Your Achievements

What about sharing business updates and accolades?

You can highlight awards, published pieces, or a high-profile partnership.

The big wins will earn you a position. You can also add emoticons or filters in the background.

Don’t forget to include a call to action at the end, so that if your audience wants to know more about the award or any other achievement, they can have the opportunity to do that.

Optimize the Page for Search

An optimized page will go really long helping you gain visibility.

To optimize your page for search, you can take the following measures:

  • Insert keywords
  • Add links to your page
  • Share relevant and engaging content on a regular basis

Be Active in the LinkedIn Groups

You need to get your name out and raise awareness about your brand. For this, you can opt for some old-fashioned marketing by joining the relevant LinkedIn groups. And to find those groups, you can use the LinkedIn search option.

You need time to build a reputation. So, be picky when you join a group. Ensure that you select active groups that have genuine conversation. If you join a group whose last ten posts have little engagement, it will not help you.

Showcase Backstage Occurrences

Show people what is happening behind the curtain. This is one of the best ways to generate business, as it helps to create a personal experience.

Show your audience the real people behind your brand. This will make you trustworthy.

If you sell sustainable clothes, you can show your factory and the people toiling behind. This will help you to create an edge in this competitive era.

You can also share some clippings from the award ceremony or a picture of the team having lunch.


Setting up the profile page, posting updates regularly and joining active groups is half the battle won. Also, remember content marketing. Content marketing tells your story, demonstrates authority and helps you earn high-quality leads. You can add LinkedIn to it to implement LinkedIn marketing. To summarize, put in your hard work and you can use LinkedIn marketing to get new customers, raise awareness about business as well as discover great partners without spending money.