For user-generated content, the name says it all. It is a type of content, which is created by the users of an online platform. This form of content has a wide variety. This can be almost anything, ranging from photos and videos to product reviews. It elicits social proof, validating the trustworthiness of your business. […]

Why is organic traffic important for your business website? The reason is simple. Most of the people look for products or services on the internet by searching for a certain keyword. And when they get the list of results, they hardly go beyond the first few links on the list. Therefore, if you want your […]

Google Ads, formerly known as Google AdWords, is one of the most used and also among the most complicated Pay-Per-Click (PPC) platforms. There is a major reason behind this complexity. In addition to worrying about thousands of metrics, you must also focus on multiple sections and tabs of the tool. This can surely seem intimidating […]

Have you already invested a lot of time creating your blog? Are you posting blogs regularly and building up an audience base? All of these involve quite a bit of hard work and some expense too. So, you must be looking for some return on the investment of time and money you’ve done. Therefore, at […]