Google Ads, formerly known as Google AdWords, is one of the most used and also among the most complicated Pay-Per-Click (PPC) platforms.

There is a major reason behind this complexity.

In addition to worrying about thousands of metrics, you must also focus on multiple sections and tabs of the tool.

This can surely seem intimidating at first. However, there’s a way to make it appear simpler.

You must follow a handful of strategies that can make handling Google Ads easier than ever before. These few Google Ads tricks can make your life much easier than before.

Here’s a quick look at some of the expert Google Ads tricks to remain ahead of the game.

  • Optimize for negative keywords
  • Use location-based bid modifiers
  • Remove all duplicate keywords
  • Check the size of your ad groups
  • Make the landing page relevant

Optimize for Negative Keywords

What are negative keywords?

Negative keywords are words for which you do not want your advertisement to appear.

For example, words, such as free or jobs, can be negative keywords. These terms indicate that the searcher is looking for a free version of the service or product you sell. It can also mean that the search is meant to find a job in your industry. As these scenarios will not bring customers for you, you will certainly not want to pop in the results when people search using these words.

When you optimise for negative keywords as part of your Google Ads tricks, you can eliminate the potential searches that waste your budget without bringing a return.

Use Location-based Bid Modifiers

One of the best Google Ads tricks lies in optimizing your Google Ads account. You can easily fine-tune your Google Ads account by identifying what is working and then amplifying it. One of the best ways to do this is using location-based bid modifiers. Most advertisers target the areas their products were sold beforehand and rarely revisit the settings.

The problem here is that all geographic locations do not yield the same result. For example, if you are selling hunting equipment, the conversion rate will be higher in the rural areas compared to others. This is because hunting is a popular sport there.

Rather than guessing the regions that will prove valuable for your business, set view to Geographic from the Dimensions tab. This will break down the performance metrics by region, country, city, and, of course, the most specific location.

After you identify the most valuable locations, revisit the location targeting settings, creating a positive bid adjustment for each of them.

Remove All Duplicate Keywords

Removal of duplicate keywords is one of the Google Ads tricks that can do wonders for you.

It’s true that not removing duplicate keywords is a very common mistake. However, when you update your list and remove the duplicates, tracking will be much easier for you.

Remember, the data must be clear apart from being easy to interpret. This will be the guiding force for the rest of your campaign.

Check the Size of Your Ad Groups

The size of ad groups is one of the most important things to keep an eye on while using Google Ads. If your ad groups are bigger than three dozen words, your performance will be hindered.

So, if you have a large group, split it into a couple of groups. This is going to allow you create more customised copies, thereby helping your quality scores and creating an engaging experience for users as well.

Make the Landing Page Relevant

It is easy to lose yourself in the maze of paid search platforms, testing ad copy, tweaking bids, and funneling all energy into the platform.

When a user clicks on the ad, they land up on your website.

A successful PPC ad will drive leads to the landing page, but then you need to convert the prospect to a paid customer too.

The only way to get this done is by optimizing your landing page.

Wondering how you can do that?

You must ensure that the message of your advertisement aligns with that of the landing page. This is going to help to keep the user glued to your website.


Google Ads is one of the most powerful tools when it comes to PPC advertising. This is why it is one of the most used tools in the field. However, Google Ads is being constantly modified, updated, and improved to make it more useful. So, remain updated and tweak your campaigns accordingly to get the best results from Google Ads. Learning a few Google Ads tricks can help you stay ahead of competition.