Why is a logo important for your brand?
Because without it, your brand has no identity at all. It’s the logo, which makes it easy for your target audience to identify your brand and associate it with your business.
Yes, logos are extremely important for your business. However, getting a logo isn’t an easy task. In fact, logo designing for your business is a really big undertaking.
Because it is necessary for your brand and also for the overall design of your website.
Think about the worst designed logo you saw in recent times.
You don’t remember it, right?
Only nicely designed logos remain in our mind; the bad ones don’t.
This is why logo designing is so different from designing other branding materials. Though ads, banners, and social media posts come with their own specific set of objectives, none of them are as remembered as logos.
Here’s a quick sneak peek at some typical steps that guide the process of designing a logo.
Develop Brand Identity
The brand identity of your business refers to the visual elements of the brand. This includes almost everything – from brand colors and shades to the way the elements of your brand are designed.
The visual elements work in collaboration, distinguishing your brand from others.
Therefore, you must bring a touch of the brand identity in logo designing.
Wondering how you can do it?
There’s an easy way.
Before you engage in logo designing, ask yourself the following questions:
- Why did you start the business?
- What aspects set your brand apart?
- What values are significant for your company?
Before you put pen on paper, ask yourself these questions. You need not answer all questions right away; instead, they must be pondered upon.
Look for Inspiration
This is probably the hardest part of logo designing.
It’s really great if you have an idea to work on. But usually you don’t have one idea. You have several ones.
Don’t start analyzing so many ideas, as that will perplex you.
Instead, regard it as a puzzle.
You have the logo in your mind — now, just put the pieces together using the established design principles. In addition, check out different logos and think what makes them memorable.
Identify Three Colors that Reflect Your Brand
Picking the colors for designing your logo is not that tough.
If the brand guidelines are defined, you can use those colors for logo.
If there are no such guidelines, research the right colors for your industry, niche, and target audience. For example, if you are doing business in the automotive industry, pick the darker colors. But, if you are targeting the beauty industry, it is better to pick the lighter colors.
Choose the Typeface
Well, you may not include text in your logo, but your graphic design, such as signage, web copy, and other branding materials will certainly include it.
Consider the typefaces your brand plans to use while designing the logo. After you decide on the typeface, you need concrete guidelines on the fonts to use as well. If you switch fonts randomly, it evokes a sense of anxiety and suspicion.
Create Your Logo
A number of tools are available to design a logo. There are both paid and free versions of these tools. Use them if you are creating the logo for your brand yourself.
Refine the Result
You may be done with your logo designing in just one shot. However, you might also go back to further customize your results.
This is the stage when you polish and edit the result that you have. Use tools to fine-tune the colors, layout, style, and font of your logo.
Designing a logo might not be possible in just a single attempt. You may need a few attempts to design the perfect logo. Don’t be disheartened if you need to continue doing it for a long time, as it takes time and practice to achieve the best. If you are not happy with the first attempt, keep trying. You will soon achieve perfection if designing the logo.